For the creative core of our squad the deadline became their worst enemy, as it didn’t allow them to turn some of our ideas into reality (we had to drop the email dedicated to the subject of reproduction on Mars as we didn’t have enough time for it). For some of us the Design part was the most difficult, for some it was Accessibility, as we had to reject some ideas or jokes that are acceptable in our culture and inappropriate in another. We have faced four criteria by which our works have been judged: Accessibility, Design, Copy, Overall. No project can go without any challenges. The most time-consuming parts were writing copy for the emails and designing the emails. However, it took us five days to complete the mission (far less than to travel from Earth to Mars). In the face of the spontaneity of this whole competition, our team didn’t have this much time to do everything we had in our minds. Nely Bonar, one of the organizers of this event and the managing expert at emailexpert said that “The idea of The Mars Human Competition came to me in the middle of Festival of Email, a two week hybrid event we had in June 2021.” It was a rather sudden decision, which was made to connect with the community, as sharing information about the winners and their work helps others in the community up their email game. The most interesting thing about this competition is its spontaneity. It is better than just gathering the ideas without any discussion, it wouldn’t bring us to this amount of crazy concepts.” However, the amount of time left was not great, so only four of the ideas had been brought to life.Īccording to Marina Vlasova, our editor, “In our case, one person gave a thought, the second one took it and developed it, and the third turned it into a finalized concept. So, everybody taking part in brainstorming had an opportunity to share their ideas. Gathering the team is one thing, but what about the face of the project, the ideas, and thoughts introduced? Brainstorming is one of the most important parts of any creative project, as it builds up the base and becomes the core. As some people said, “we needed to introduce some madness into our lives )”. It was a project for those who like everything connected with the Red Planet - Ray Bradbury’s and Douglas Adams’ works, the music of David Bowie, and for those who wanted to try something creative, something without any clear borders. Those who volunteered were eager to not only do the job properly but also put their heart and soul into it. So, we sent a message to everyone who would be willing to take part in such an important and intriguing mission. With projects like this, you can’t make people participate.
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